Introducing move.ment - Soft Synth From Kia the Car Company

Introducing move.ment | The story behind the instrument | Kia video upload by Kia Worldwide

World's first synth released by a car company?

"Movement in nature has always inspired Kia.

Scientific research shows that the sounds of movement found in nature produce a sound frequency that can help trigger inspiration. In collaboration with synth builder, Arthur Joly [Reco-Synth], we captured the natural sounds of movement all over the world and turned them into an instrument called move.ment.

Now, we bring you the story of move.ment and the inspiring journey that led to its creation.

Find out more at https://worldwide.kia.com/int/sounds-..."